Update: 10.01.2024
Last week: 51 week 2023 (18.12.2023 - 24.12.2023)
Last full month: November 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 716 | -5.3% | 9.8% | -0.3 | 14 327 005 | -5.2% | 8.3% | -0.2 | -2.4% |
| MoM | 37 231 | 4.3% | 10.4% | 1 | 76 068 182 | 6.0% | 8.8% | 0.8 | -5.6% |
| YTD | 334 464 | 39.2% | 9.1% | 2 | 643 119 259 | 45.9% | 7.7% | 1.6 | 8.2% |
| MAT | 339 944 | 39.8% | 9.1% | 2 | 652 893 050 | 46.5% | 7.7% | 1.6 | 8.6% |
| BRAINMAX | |||||||||
| WoW | 1 197 | -5.1% | NA | NA | 4 265 992 | -2.6% | NA | NA | NA |
| MoM | 5 418 | 2.9% | 100.0% | 0 | 19 305 606 | 5.2% | 100.0% | 0 | 2.9% |
| YTD | 45 469 | 370.1% | NA | NA | 156 864 179 | 404.2% | NA | NA | NA |
| MAT | 45 983 | 375.4% | NA | NA | 158 522 717 | 409.6% | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 14 244 | 2.7% | 45.1% | -0.3 | 46 818 879 | 4.8% | 38.8% | 0 | 3.5% |
| MoM | 65 000 | -4.5% | 45.9% | -0.5 | 204 505 655 | -6.1% | 39.4% | -0.9 | -3.4% |
| YTD | 854 992 | 28.4% | 44.9% | 2.7 | 2 644 808 881 | 35.8% | 39.7% | 3.2 | 20.7% |
| MAT | 866 080 | 28.8% | 44.9% | 2.7 | 2 676 977 489 | 36.1% | 39.6% | 3.3 | 21.1% |
| MODELAX-N | |||||||||
| WoW | 22 342 | 3.6% | 16.2% | 0 | 8 435 652 | 5.1% | 9.4% | 0.2 | 3.3% |
| MoM | 114 029 | 5.7% | 19.7% | 0.6 | 40 404 430 | 9.5% | 10.9% | 0.3 | 2.3% |
| YTD | 1 145 415 | 230.9% | 18.7% | 12.3 | 374 210 365 | 219.0% | 10.4% | 6.7 | 13.7% |
| MAT | 1 160 607 | 235.3% | 18.6% | 12.3 | 379 332 521 | 223.3% | 10.3% | 6.8 | 13.6% |
| REDUXIN | |||||||||
| WoW | 9 820 | 3.9% | 31.1% | 0.1 | 50 898 295 | 4.5% | 42.1% | -0.2 | 3.5% |
| MoM | 44 665 | -3.0% | 31.5% | 0.1 | 221 026 380 | -2.9% | 42.5% | 0.5 | -3.4% |
| YTD | 628 638 | 6.0% | 33.0% | -4.6 | 2 825 354 052 | 11.3% | 42.4% | -5.1 | 20.7% |
| MAT | 637 581 | 6.3% | 33.0% | -4.6 | 2 861 171 962 | 11.3% | 42.4% | -5.1 | 21.1% |
| REDUXIN FORTE | |||||||||
| WoW | 3 022 | 5.3% | 9.6% | 0.2 | 13 612 475 | 8.6% | 11.3% | 0.4 | 3.5% |
| MoM | 13 557 | -0.9% | 9.6% | 0.2 | 55 321 498 | -1.3% | 10.6% | 0.3 | -3.4% |
| YTD | 163 387 | 40.4% | 8.6% | 1.2 | 641 755 990 | 45.4% | 9.6% | 1.4 | 20.7% |
| MAT | 165 685 | 40.8% | 8.6% | 1.2 | 650 558 903 | 45.9% | 9.6% | 1.4 | 21.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 334 464 | 39.2% | 9.1% | 2 | 643 119 259 | 45.9% | 7.7% | 1.6 | 8.2% |
| BRAINMAX | 45 469 | 370.1% | NA | NA | 156 864 179 | 404.2% | NA | NA | NA |
| GOLDLINE PLUS | 854 992 | 28.4% | 44.9% | 2.7 | 2 644 808 881 | 35.8% | 39.7% | 3.2 | 20.7% |
| MODELAX-N | 1 145 415 | 230.9% | 18.7% | 12.3 | 374 210 365 | 219.0% | 10.4% | 6.7 | 13.7% |
| REDUXIN CAPS | 628 638 | 6.0% | 33.0% | -4.6 | 2 825 354 052 | 11.3% | 42.4% | -5.1 | 20.7% |
| REDUXIN FORTE | 163 387 | 40.4% | 8.6% | 1.2 | 641 755 990 | 45.4% | 9.6% | 1.4 | 20.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 339 944 | 39.8% | 9.1% | 2 | 652 893 050 | 46.5% | 7.7% | 1.6 | 8.6% |
| BRAINMAX | 45 983 | 375.4% | NA | NA | 158 522 717 | 409.6% | NA | NA | NA |
| GOLDLINE PLUS | 866 080 | 28.8% | 44.9% | 2.7 | 2 676 977 489 | 36.1% | 39.6% | 3.3 | 21.1% |
| MODELAX-N | 1 160 607 | 235.3% | 18.6% | 12.3 | 379 332 521 | 223.3% | 10.3% | 6.8 | 13.6% |
| REDUXIN CAPS | 637 581 | 6.3% | 33.0% | -4.6 | 2 861 171 962 | 11.3% | 42.4% | -5.1 | 21.1% |
| REDUXIN FORTE | 165 685 | 40.8% | 8.6% | 1.2 | 650 558 903 | 45.9% | 9.6% | 1.4 | 21.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 716 | -5.3% | 9.8% | -0.3 | 14 327 005 | -5.2% | 8.3% | -0.2 | -2.4% |
| BRAINMAX | 1 197 | -5.1% | NA | NA | 4 265 992 | -2.6% | NA | NA | NA |
| GOLDLINE PLUS | 14 244 | 2.7% | 45.1% | -0.3 | 46 818 879 | 4.8% | 38.8% | 0 | 3.5% |
| MODELAX-N | 22 342 | 3.6% | 16.2% | 0 | 8 435 652 | 5.1% | 9.4% | 0.2 | 3.3% |
| REDUXIN CAPS | 9 820 | 3.9% | 31.1% | 0.1 | 50 898 295 | 4.5% | 42.1% | -0.2 | 3.5% |
| REDUXIN FORTE | 3 022 | 5.3% | 9.6% | 0.2 | 13 612 475 | 8.6% | 11.3% | 0.4 | 3.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 37 231 | 4.3% | 10.4% | 1 | 76 068 182 | 6.0% | 8.8% | 0.8 | -5.6% |
| BRAINMAX | 5 418 | 2.9% | 100.0% | 0 | 19 305 606 | 5.2% | 100.0% | 0 | 2.9% |
| GOLDLINE PLUS | 65 000 | -4.5% | 45.9% | -0.5 | 204 505 655 | -6.1% | 39.4% | -0.9 | -3.4% |
| MODELAX-N | 114 029 | 5.7% | 19.7% | 0.6 | 40 404 430 | 9.5% | 10.9% | 0.3 | 2.3% |
| REDUXIN CAPS | 44 665 | -3.0% | 31.5% | 0.1 | 221 026 380 | -2.9% | 42.5% | 0.5 | -3.4% |
| REDUXIN FORTE | 13 557 | -0.9% | 9.6% | 0.2 | 55 321 498 | -1.3% | 10.6% | 0.3 | -3.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs